THE 1980’S: LAUNCH OF THE LUMBERJACK BRAND
"The Lumberjack brand was founded in the 1980's, quickly becoming synonymous with comfortable, resistant shoes suitable for all occasions. The boat shoes and the “giallone”, the classic yellow suede desert boot with soft dark brown trim, became the brand’s most successful models. The early 80’s saw the North American footwear style make its mark in Italy.
Lumberjack quickly became a household name on the Italian casual footwear panorama, also consolidating its reputation on the large-scale retail market.
The epitome of elegance, informality and comfort, Lumberjack footwear is perfect at all times of day, with collections that are revisited year after year thanks to the company’s creative flair and continuous research for alternative solutions. Concreteness, the excellent quality-price relationship, reliability and tradition with a focus on innovation are the strengths of the brand. "
Over the years, the brand has become synonymous with uncontaminated nature, a “natural” lifestyle and the outdoor world, a series of values that have remained impressed in the minds of Lumberjack fans.
Nature: beginning with the concept of Jack the bear and unexplored and adventurous lands in Canada, nature for Lumberjack today is the naturalness of great materials, good products, a nature to live, breathe and form part of.
The Leaf: the element that has always characterised the brand and that represents the concept of nature; takes its inspiration from a world of sprawling woods and lumberjacks - that of North America.
Free time: the concept of enjoying nature in total freedom. Lumberjack gives you the freedom to enjoy your free time.
The maple leaf symbol does not only represent quality footwear. It symbolises a way of life, a young, modern, international and trendy lifestyle. These are the reasons for its boundless success!